12 Reasons to use Postcards for your advertisementIf your marketing activity doesn't include postcards, you're overlooking a highly effective and very low-cost sales-tool. Here are 12 of the many reasons they should be part of your marketing program. (1) Post Cards Work for Any Business They can produce all kinds of sales activity for all types of businesses. For example, they can produce web site traffic for online marketers, floor traffic for retail stores, sales leads for direct marketers ...and just about any other type of sales activity a business wants. (2) Designing them is Simple and Uncomplicated Designing an effective card is not complicated. It can be as simple as printing your best small ad on a 4 x 6 card and sending it to a list of potential prospects. They usually work best when the message is brief, and the card looks, at first glance, like a message from a friend. (3) Printing them is Easy and Inexpensive You can print cards with your own computer for about 1 or 2 cents each ...or have them printed professionally for about 4 to 8 cents each. (4) There's a Special Low Postage Rate You can send any quantity by First Class Mail in the US for about 23 cents each. The only requirement is that they must be at least 3 1/2 x 5 inches, but no larger than 4 1/4 x 6 inches. (5) They are Delivered Ready-to-Read These cards are delivered "ready to read", almost everybody will read it. Even people who usually throw away other kinds of direct mails without opening them...
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